Problem statement: An analysis of user journeys across multiple news platforms reveal a lack of enthusiasm among users in exploring news portals in detail; typically users tend to exit after reading a single article. Your aim is to alter this online behavior by cultivating an habit-forming experience, encouraging users to perceive The Hindu app as a regular news platform they engage with routinely.
Come up with the following:
Product features/Improved features to be rolled out in the current app Prioritization of the features suggested PRD one pager for any one suggested feature Balsamiq, Figma wireframe if any What are the success metrics?
Frist released in 2013, The Hindu App has emerged as a prominent player in the Indian online news industry. The company has positioned itself as a comprehensive platform offering a diverse array of online news articles with subscriptions. The Hindu App's journey began with a vision to simplify, bring the news to the convenience of a phone and enhance the news reading experience for everyone.
The objective of this PRD is to outline a new feature that suggests the best features for users to keep the audience engaged for a longer period and to reduce the churn rate. The best mode of grasping news in this context is defined by these key characteristics: shorts / reels / short video clips, all possible modes and languages , quick swipes, gamifications, and hassle-free convenience. This ensures alignment with user preferences for an optimal news reading experience. Users read their news articles , and the feature utilizes relevant algorithms to analyze available similar and trending options, presenting the user with a curated list of news article options, including trends, language, concurrency and popularity information.
This features can directly influence the overall user experience of The Hindu App. By suggesting the best news articles, short video clips, quick swipe features, the platform becomes more accommodating to the diverse needs of news readers. The feature aims to simplify the news-grasping process for users, considering key factors such as readiness, speed, user-friendly, and hassle-free convenience. Ultimately, the goal is to provide users with a valuable news app that contributes to a seamless and optimal news reading experience on The Hindu App.
The Hindu app offers a range of features to enhance the user experience. These include: